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By:Philip Kotler,Joanne Scheff
Published on 1997 by Harvard Business Press

Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing

This Book was ranked at 29 by Google Books for keyword Arts.

Book ID of Standing Room Only's Books is 9Q_9NWurNmoC, Book which was written byPhilip Kotler,Joanne Scheffhave ETAG "GSzSfA5Vwt0"

Book which was published by Harvard Business Press since 1997 have ISBNs, ISBN 13 Code is 9780875847375 and ISBN 10 Code is 0875847374

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Book which have "560 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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