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The Cycle true
By:Michael M. Kaiser,Brett E. Egan
Published on 2013-08-13 by Brandeis University Press

In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on—in short, to participate in the organization’s programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers. Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, board, and audience members, artists, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the “family” continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, and the theory behind it can be used as a diagnostic tool to reveal—and remedy—the problems of troubled ones. This book addresses each element of the cycle in the hope that more arts organizations around the globe—from orchestras, theaters, museums, opera companies, and classical and modern dance organizations to service organizations and other not-for-profit cultural institutions—will be able to sustain remarkable creativity, pay the bills, and have fun doing so!

This Book was ranked at 15 by Google Books for keyword Arts.

Book ID of The Cycle's Books is 1cJtAAAAQBAJ, Book which was written byMichael M. Kaiser,Brett E. Eganhave ETAG "oWb4SU7J9z0"

Book which was published by Brandeis University Press since 2013-08-13 have ISBNs, ISBN 13 Code is 9781611684780 and ISBN 10 Code is 1611684781

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Book which have "212 Pages" is Printed at BOOK under CategoryBusiness and Economics

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